Email Marketing And Email Newsletters

Support from Websynergi Design for your email marketing campaign

Websynergi Design create and manage email newsletters with a versatile, dedicated email marketing and email newsletter system which is very user friendly. Our Email Newsletter software is web browser based, so you do not need to have it installed on your own computer. Moreover, you will have full support from Websynergi Design to enable you to manage the system yourself with confidence and skill.

Our email marketing campaign customers

Some of our customers who have benefited from our email newsletter service:

•  The Law Society (www.lawsociety.org.uk)
•  Birmingham Chamber of Commerce - IPTU (www.iptu.co.uk)
• Rachel Elnaugh
•  Engineers Australia (www.engineersaustralia.co.uk)
•  IBM Universities Business Challenge (www.universitiesbusinesschallenge.com)
•  UK Virtual Call Centres - UKVCC (www.ukvcc.co.uk)
•  Vivat Bacchus - High Profile London Restaurant (www.vivatbacchus.co.uk)
•  Momo - High Profile London Restaurant (www.momoresto.com)
•  High Timber - High Profile London Restaurant (www.hightimber.com)
•  GCL Direct Telemarketing (www.gcldirect.co.uk)

Creating your email marketing newsletter

Websynergi Design can:

• design your email newsletter, promotional flyer, press release or message using graphics and branding that match your company's branding and website to reinforce familiarity and consistency
• employ communications experts to write your email newsletter or offer advice to you on how best to write your campaign
• personalise the email to the customer's name, subject etc., helping ensure a greater response rate
• advise on the optimum number of email mailouts to send and their frequency to ensure the best response rates

Managing your email list

Websynergi Design can:

• collect emails through your website by inviting visitors to subscribe
• purchase or rent email lists from reputable agencies that ensure participants have opted-in e.g. your target group maybe 'Solicitors firms in England'. This ethical permission based email marketing will also ensure higher response rates from your campaign
• import email addresses from your existing records, database or CRM system
• automatically update your email list when customers subscribe or unsubscribe

Tracking responses to the email campaign and compiling reports. Our email newsletter software system automatically tracks and reports how many subscribers open your emails, which links they click on, etc. Then, from the email newsletter software control panel you have complete access to this tracking data in easy-to-view reports.

Producing reports from your email newsletter circulation

Websynergi Design can make reports available in real time on:

• how many emails were:

-  Sent
-  Delivered to recipient
-  Opened by recipient
• Which links in the email were clicked on (i.e what were the most interesting items)
• How many customers unsubscribed

We can also track and drill down to see individual customers actions to the email newsletter.

More information about Email Markerting and Email Newsletters:

• Our email newsletter software eNewsletter Pro
• The principles of a good email marketing campaign
• Brand email designs