The Maguire Jackson Website
The functionality of the new, search engine optimised Maguire Jackson website provides them with a competitive edge in the estate agency web design field.
Appealing strongly to the younger executive, city centre flat-buyer, the website’s sophisticated technology reinforces the aspirational culture by providing a polished performance for such discriminating customers.
It is equally appealing to corporate customers looking at the commercial property market, promising swift and effective progress through the site.
Search engine Optimisation (SEO) and Pay per Click campaign
The organic search engine optimisation and pay per click campaign that WebsynergiDesign has been carrying out for Maguire Jackson has had a significant impact on increasing their new enquiries, lettings and sales, in what is a highly competitive market – that of property sales and lettings in the centre of Birmingham. The positioning for key search terms sees them on page 1 of Google, with the positions improving all the time.
Increase in Website Traffic, Enquiries, Sales and Lettings
Traffic to the website has increased dramatically in the last 12 months.
WebsynergiDesign first began the re-design of the Maguire Jackson website some 12 months ago. Statistics show that the number of visitors to their website in the last 12 months had around a 450% or 6 fold increase! This has resulted in a quantifiable increase in new business enquiries resulting in an increase in sales and lettings for Estate Agent’s Maguire Jackson.
Fast Track Enquiries
The introduction of the Fast Track Sale & Lettings enquiry forms has also dramatically increased the number of new enquiries they are receiving, creating a stream of satisfied clients on the lettings and sales front as well as for Maguire Jackson!
New Video Page
Maguire Jackson’s expertise in the Birmingham city centre housing and property market has led to considerable media exposure. The company web site now capitalises on this, with a new Video page on which site visitors can re-play the recordings of interviews with Philip Jackson and his staff.
Flash Search Options
A key point of the site is the innovative Flash Search Option on the Home Page which avoids the necessity of reading through paragraphs of text . This facilitates a rapid search, a good experience for the online visitor giving them instant access to a choice of three Property Search facilities with which to search the property database.
Audio Podcasts
A selection of Audio Podcasts, or ‘Audiocasts’ are available for listening to directly from the website or for download and playing later on an MP3 player for convenience. Essential topics covering aspects of buying, letting and renting within Birmingham City Centre are included and will be regularly updated as information changes.
News Updates
News Updates can be accessed from graphical quick-links on each page, featuring the latest news items and images about Maguire Jackson and the Birmingham city center property scene.
Website Branding
The website is strongly on-brand, reinforcing the well-known Maguire Jackson corporate logo and design.
Property of the Month Feature
An additional feature is available on the Home Page showcasing selected commercial and residential properties to rent or buy.
Chinese Language Page
In regard to Birmingham’s large Chinese population and with a view to future development, a page has been provided for Chinese language speakers.
Design Summary:
|
